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Developing Business in Eastern European Networks
Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Business Studies.
1999 (English)In: Business Entry in Eastern Europe, 1999, 46-71 p.Chapter in book (Refereed)
Abstract [en]

Based on the assumptions that firms entering emerging markets typically are ignorant about these markets this paper discusses learning as a consequence of discoveries of the beforehand unknowable. Market discoveries are related to search and routine activities. Three cases presenting entry processes of Swedish firms in China, Saudi-Arabia and Russia are presented and commented. Improvisation is introduced as a method to handle unpredictable changes.

Place, publisher, year, edition, pages
1999. 46-71 p.
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URN: urn:nbn:se:uu:diva-34075OAI: oai:DiVA.org:uu-34075DiVA: diva2:61974
Available from: 2006-11-20 Created: 2006-11-20

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Johanson, JanJohanson, Martin

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