Developing Business in Eastern European Networks
1999 (English)In: Business Entry in Eastern Europe, 1999, 46-71 p.Chapter in book (Refereed)
Based on the assumptions that firms entering emerging markets typically are ignorant about these markets this paper discusses learning as a consequence of discoveries of the beforehand unknowable. Market discoveries are related to search and routine activities. Three cases presenting entry processes of Swedish firms in China, Saudi-Arabia and Russia are presented and commented. Improvisation is introduced as a method to handle unpredictable changes.
Place, publisher, year, edition, pages
1999. 46-71 p.
IdentifiersURN: urn:nbn:se:uu:diva-34075OAI: oai:DiVA.org:uu-34075DiVA: diva2:61974