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Successful Corporate Culture and Effective Leadership: Cross-Cultural Analysis of Practices in Belarus and Sweden
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Theology, Department of Theology.
2011 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

 The topic of my investigation for Master Thesis is “Cross-cultural aspects of differences in management behavior and systems of inner companies’ communications in Belarus and Sweden.”

The selection of the countries and the topic was stipulated by the fact, that during the past few years there have been significant changes in the relations between these two countries in terms of cross-cultural and social developments. One of the spheres that is widely discussed nowadays is rapidly evolving connections in the business cultures.

  The main objective of my work is to investigate how does management operational process undermine or underpin the system of internal communications within a company and creates corporate culture, how does the management behavior in the companies sharpens communications and whether they are effective enough to help the company operate and be successful.

By doing my research I am going to start with the description of general aspects of management behavior, differentiate the types and look what are basis and backgrounds for existence of 5 types of them. They are “Autocratic’, ‘Permissive’, ‘Democratic’, ‘Paternalistic’, ‘Laissez-faire’. Harvard Business Review usually has very interesting and updated articles on these topics and I am going to look and do research on this type of literature first. The investigation, concepts and theories during the research I plan to support with real cases based on the examples of Belarusian and Swedish companies.

I would like to continue with personal effectiveness and touch upon the questions of leadership, to categorize and explain the cultural patterns of business behavior. To look how does the personality of a manger affects the cultural climate and communications within the companies. For that investigation I will use the works by Steven Covey, Dr. Ichak Adizes, Jon Bailey, Fons Trompenaars “Business across cultures” and others. As well I would like to find practical support of the arguments in the companies and look how does the managers in both countries operate in the companies, how do they lead and establish communication systems.

Then I will look more deeply into the system of business etiquette and communications in the companies. On the basis of the previous research I would like to examine the cultural and communicative differences between more relationship-focused and more deal-focused business cultures. It is interesting to understand how does the system of communications in the companies is formed and how does it form the inner corporate culture. As well to see what is the role of the manager in creating corporate culture and viable and effective communication system in the companies. The research will give answers to the issues of to which extent the existence of inner corporate culture and structured communications is necessary for successful operation of the companies. Here I plan to use the real examples of the companies and conduct several interviews with Belarusian and Swedish companies. As for the literature, I found a very relevant and updated source, written by Michael Rouse and Sandra Rouse “Business communications: a cultural and strategic approach.” That work sheds light on the philosophy of communications in the companies. Again, Harvard Business Review has a lot of relevant sources. As well I read a very non-ordinary book written by Kjell Nordstrom, Jonas Ridderstrale “Funky Business Forever: How to Enjoy Capitalism”, that is a wonderful source of ideas and examples of what do modern world demands from the managers, how they should build communications within the companies.

What is essential also and I believe valuable is to look into the system of corporate cultures in both given countries. Corporate culture can be described as the personality of an organization, or simply as how things are done around here, how the company “lives.” It guides how employees think, act, and feel. Corporate culture is a broad term used to define the unique personality or character of a particular company or organization, and includes such elements as core values and beliefs, corporate ethics, and rules of behavior. Here I would like to find core differences and similarities again by doing interviews. It would be interesting to investigate how companies single out by their internal culture, culture of behavior and internal communications. I would like to look at websites and other materials of the companies, since some companies even discuss their corporate culture on their websites.

In the end of my paper I would like to interpret and discuss the business culture as a core and central issue in the philosophy of management in terms of cross-cultural understanding. Since the sphere of cross-cultural investigations and researches is novel for Belarus, I believe I could find out new facts and concepts, which I may then use in my future work. As well, I strive to bring new research ideas and some practical results which further could be successfully incorporated in practice in companies’ activities and will involve more active participation and ideas for business exchange and learning.

Place, publisher, year, edition, pages
2011. , 71 p.
Keyword [en]
Corporate culture, Belarus, leadership, Sweden
National Category
Social Sciences
URN: urn:nbn:se:uu:diva-201760OAI: oai:DiVA.org:uu-201760DiVA: diva2:629128
Subject / course
Educational program
Master Programme in Euroculture
Available from: 2013-06-18 Created: 2013-06-16 Last updated: 2013-06-27Bibliographically approved

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