uu.seUppsala University Publications
Change search
ReferencesLink to record
Permanent link

Direct link
Understanding legitimacy in a foreign market entry process
Högskolan Dalarna.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2009 (English)In: International Journal of Business Environment, ISSN 1740-0589, Vol. 2, no 4, 452-467 p.Article in journal (Refereed) Published
Abstract [en]

From a network perspective, entering a foreign market is seen as establishing relationships across borders. In this article, however, it is argued that apart from and/or along with developing relationships, it is vital to consider how the entrant firm understands what is perceived as legitimate. The purpose, therefore, is to develop the research on foreign market entry processes by focusing on the entrant firm's understanding of host country actors' expectations on its behaviour, providing legitimacy to the entrant firm. It is proposed that the foreign market entry process is affected by the degree of internationalisation in the home market network, the structure of the host country network, and the coercive, as well as the normative pressures. One implication is that an entrant firm must understand the correspondence between its interpretations and the host country's real expectations.

Place, publisher, year, edition, pages
2009. Vol. 2, no 4, 452-467 p.
Keyword [en]
network, market entry, legitimacy, institutional theory, relationship development, position, socio-political environment
National Category
Business Administration
URN: urn:nbn:se:uu:diva-202137OAI: oai:DiVA.org:uu-202137DiVA: diva2:631023
Available from: 2013-06-20 Created: 2013-06-20 Last updated: 2013-06-20

Open Access in DiVA

No full text

By organisation
Department of Business Studies
In the same journal
International Journal of Business Environment
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 146 hits
ReferencesLink to record
Permanent link

Direct link