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Alla ska med: en etnografisk studie om Stena Bulks unika företagskultur
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences.
2013 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Everyone should follow : an ethnographic study of Stena Bulk´s unique corporate culture (English)
Abstract [en]


Corporate cultures have since the 80's, when the phenomenon was associated with a company's economic success, been a frequent research object. Corporate culture is then often described as something that can create efficiency, success and loyal employees. Often discussed about strong corporate cultures are that members in the organization have accepted the same norms, values and goals. Research also mention unique corporate cultures, where no organization is alike, depending their different stories, leaders, backgrounds or geographical locations.


This study aims, through observations and interviews on an ethnographic basis, to describe the corporate culture in Stena Bulk. Stena Bulk, a shipping company that was started in the early 80's and is a part of Stena Group, has offices in Gothenburg, Houston, Copenhagen, Singapore and Rio de Janeiro, and has since it’s start greatly expanded in the changing shipping industry.


The conclusions drawn are that Stena Bulk's culture can be described as strong since the loyal members in the organization often accept the fundamental norms and values. Also identified is that in the company’s different offices varying sizes of groups exist for different reasons With it’s new leadership, Stena Bulk’s culture is an organization in transition and impact for the future on the culture is yet to be seen. Company’s symbolism and image studied in the organization also shows that the corporate culture is not always what the employees describe it to be.

Place, publisher, year, edition, pages
TVE, 13 046 juni
Keyword [sv]
företagskultur, organisationskultur, ledning, Stena Bulk
National Category
Other Engineering and Technologies not elsewhere specified
URN: urn:nbn:se:uu:diva-203429OAI: oai:DiVA.org:uu-203429DiVA: diva2:636501
External cooperation
Stena Bulk
2013-06-11, 11:16 (Swedish)
Available from: 2013-08-20 Created: 2013-07-10 Last updated: 2013-08-20Bibliographically approved

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