Climate Information and it's Effects on Demand: Evidence from a Randomized Field Trial in a Swedish Setting
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
This paper aims to estimate information’s capacity in closing the gap between consumers’ expressed preferences for climate protection and observed behavior. A discrepancy between Swedish consumers’ claimed demand for climate certified milk and actual consumption is observed. Consequently, a randomized controlled field trial is devised where information is randomly varied within 17 grocery stores in Uppsala and Stockholm Counties, Sweden. Results suggest, at a ten percent significance level, that consumption of climate certified milk increases with approximately 4.5 percent in the presence of climate information. However, the shift in consumption appears to be temporary as no effects on consumption can be traced after the information has been removed. This implicates that additional information on the climate certification scheme has little potential in permanently closing the gap between consumers’ claimed strong preferences for climate certified milk and observed consumption.
Place, publisher, year, edition, pages
2013. , 49 p.
IdentifiersURN: urn:nbn:se:uu:diva-203608OAI: oai:DiVA.org:uu-203608DiVA: diva2:637069
Master Programme in Economics
Bengtsson, Niklas, Forskare
Elinder, Mikael, Biträdande lektor