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Developing New Business Relationships: An Outside-In Perspective
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences, Industrial Engineering & Management.
2016 (English)In: Looking Forward, Looking Back: Drawing On The Past To Shape The Future Of Marketing / [ed] Campbell, C; Ma, JJ, 2016, 166-169 p.Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2016. 166-169 p.
Series
Developments in Marketing Science, ISSN 2363-6173
National Category
Business Administration Engineering and Technology
Research subject
Engineering Science with specialization in industrial engineering and management
Identifiers
URN: urn:nbn:se:uu:diva-205253ISI: 000378071400042ISBN: 9783319241845; 9783319241821 (print)OAI: oai:DiVA.org:uu-205253DiVA: diva2:640990
Conference
The 16th Biennial Academy of Marketing Science (AMS), July 17-20, 2013, Melbourne, Australia
Available from: 2013-08-15 Created: 2013-08-15 Last updated: 2016-08-08Bibliographically approved

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Perna, Andrea

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