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Customers’ Emotions and their Impact on Quality Development of Products: with Environmental Implications
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies. University of Bologna; ICN Business College.
2013 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The contemporary society reflects with countless of non-functional, i.e. luxurious, products which, with their redundant property, have a wasteful or negative impact on customers’ survival value and their living environment. Customers have a tendency to make biased judgments in the choice of the products they purchase, causing them to confuse many of such non-functional product features with the functional ones and constantly encourage their market production. This may reflect a variety of impacts on the market: decreasing the pace and course of development products’ actual, functional quality while increasing the pace and course of development for products’ non-functional, luxurious quality; constant increments of prices disproportionate to the product’s actual quality; discard of functional investments; utilization of wasteful resources; etc. This study will suggest a link between products’ price-quality disproportions in the development of new models and the customers’ biased emotional purchasing-decisions before buying a product. With that, it will indicate how customer’s emotions play a role in products’ future industrial quality developments and how biased emotional perceptions contribute to non-functional or luxurious quality developments. Consequently, implications are also found for the psychological and economical causalities behind our ubiquitously polluted environments.

Place, publisher, year, edition, pages
2013. , 43 p.
Keyword [en]
survival value, emotion, functional, quality, development, non-functional, luxury, biased perception, price, wellbeing, living environment, behavioral economics
National Category
Business Administration
URN: urn:nbn:se:uu:diva-205299OAI: oai:DiVA.org:uu-205299DiVA: diva2:641630
Subject / course
Business Studies
Available from: 2013-08-20 Created: 2013-08-15 Last updated: 2013-08-23Bibliographically approved

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