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Exploring the relationship between the use of an interactive video website and organizational learning
Department of Media Technology and Interaction Design and affiliated with the Department of Learning, KTH Royal Institute of Technology.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.ORCID iD: 0000-0001-8880-1088
2014 (English)In: New Media and Society, ISSN 1461-4448, E-ISSN 1461-7315, Vol. 16, no 4, 594-614 p.Article in journal (Refereed) Published
Abstract [en]

In this paper, we explore the impact of the use of an interactive video website, comprising videos promoting a company’s core values, on organizational learning. More specifically, we studied how the use of a video website affected the awareness of a company’s core values and whether or not this would also influence the behaviour of the employees. Two web surveys were designed for the study. The first survey was conducted prior to introducing the video website. The second survey was a follow-up survey in order to assess cognitive and behavioural effects. As a complement, we also conducted focus groups. We identified a slightly negative effect on cognition and behaviour. A number of factors that might explain the negative effect were identified. Employees that perceived themselves as active participants were more likely to prefer video, were more satisfied and perceived greater positive effect on cognition and behaviour. 

Place, publisher, year, edition, pages
Sage Publications, 2014. Vol. 16, no 4, 594-614 p.
Keyword [en]
Behavioural development, cognitive development, internal communication, organizational learning, video website, web 2.0, work-place learning
National Category
Media and Communications
Research subject
Media and Communication Studies
URN: urn:nbn:se:uu:diva-205562DOI: 10.1177/1461444813487961ISI: 000336262900004OAI: oai:DiVA.org:uu-205562DiVA: diva2:641962
Available from: 2013-08-20 Created: 2013-08-20 Last updated: 2014-06-30Bibliographically approved

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Publisher's full texthttp://nms.sagepub.com/content/early/2013/07/01/1461444813487961

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