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Categorization Struggles: Audience (de-)legitimation of PRconsultancy as a new market category 1981-2009
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies. (Organisation)
2013 (English)Conference paper, Abstract (Other academic)
Place, publisher, year, edition, pages
Keyword [en]
semiotics, categorization, PR consultancy
National Category
Business Administration
Research subject
Business Studies
URN: urn:nbn:se:uu:diva-205593OAI: oai:DiVA.org:uu-205593DiVA: diva2:642112
EGOS, July 4-6, Montréal, Canada 2013. Sub-track 48.
Available from: 2013-08-20 Created: 2013-08-20 Last updated: 2013-08-20

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Tyllström, Anna
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