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Att leda i förändring: – En fallstudie av intern styrning under en större förändringsprocess
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Sociology.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Sociology.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
To lead through change : – A case study of the internal management during a major organizational change (English)
Abstract [sv]

I samband med avregleringen av den svenska postmarknaden är PostNord AB ett företag som de senaste decennierna stått inför många utmaningar. Syftet med denna studie är att studera PostNords interna styrning under en större omorganisation. Detta sker i dagsläget inom PostNords verksamhet i samband med omstruktureringen av enheterna för distribution av paket och pallgods i Stockholmsområdet och vi har därför valt att basera vår studie på denna process. För att uppfylla syftet har vi genomfört ett flertal kvalitativa intervjuer, vilka även har underbyggts av företagets offentliga och interna dokument. Genom att använda oss av en teoretisk referensram med utgångspunkt i nyinstitutionell teori och organisationskommunikation framträder en bild av fallföretagets interna styrning. Med utgångspunkt i vår tolkning blir slutsatsen att PostNord är ett företag som genom rationella förändringar klarar av att anpassa sig till en föränderlig omvärld. Därmed kommer de troligtvis även i fortsättningen att behålla sin starka position på den svenska postmarknaden.

Abstract [en]

PostNord AB is a company that in recent decades has faced many challenges becuase of the changes in market demands evolving from the reformation of the Swedish Postal Service. The purpose of this study is to investigate an organization’s internal management during a major reorganization. The focus of this paper is the current process in which PostNord is reconstructing their facilities of distribution for parcels and goods in the Stockholm area. To reach our aims for this paper we conducted a number of interviews, which in turn has been supported by the company's public and internal documents. Through the use of a theoretical framework based on new institutionalism and organizational communication emerges an understanding of the company's internal management. Based on our interpretations we draw the conclusion that PostNord is an organisation that will continue to thrive with their abillity to adapt and make rational decisions in a continously changing environment.

Place, publisher, year, edition, pages
2013. , 55 p.
Keyword [en]
Organization, Development Process, Organizational Communication, Management, Case study
Keyword [sv]
Organisation, Förändringsprocess, Organisationskommunikation, Styrning, Fallstudie
National Category
Sociology (excluding Social Work, Social Psychology and Social Anthropology)
Identifiers
URN: urn:nbn:se:uu:diva-209324OAI: oai:DiVA.org:uu-209324DiVA: diva2:656704
Presentation
2013-10-10, Uppsala, 09:15 (Swedish)
Supervisors
Examiners
Available from: 2013-10-21 Created: 2013-10-16 Last updated: 2013-10-21Bibliographically approved

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CiteExportLink to record
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