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Försäljning och marknadsföring av medicintekniska engångsprodukter mot den svenska sjukhusmarknaden: En fallstudie av företaget Louis Gibeck AB
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2003 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2003. , 62 p.
Keyword [sv]
medicinteknik, konkurrensstrategi, målmarknadsföring, försäljning, sjukhus, engångsprodukter
National Category
Business Administration
URN: urn:nbn:se:uu:diva-210095OAI: oai:DiVA.org:uu-210095DiVA: diva2:660980
External cooperation
Louis Gibeck AB
Subject / course
Business Studies
Educational program
Ekonomie kandidatprogrammet
Available from: 2013-11-08 Created: 2013-10-31 Last updated: 2013-11-08Bibliographically approved

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