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Multiculturalism from a cognitive perspective: Patterns and implications
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
University of South Carolina.
University of South Carolina.
2014 (English)In: Journal of International Business Studies, ISSN 0047-2506, E-ISSN 1478-6990, Vol. 45, 169-190 p.Article in journal (Refereed) Published
Abstract [en]

Multiculturalism, the internal representation of multiple cultural meaning systems, has critical implications for global managers and multinational corporations (MNCs). Understanding multiculturalism is becoming increasingly important, given that the locations within which MNC activity resides, and the composition of the workforce even within a given location, are more diverse. Building on the connectionism perspective, we offer a novel cognitive conceptualization of multiculturalism that incorporates the individual’s multicultural cognitive content and structure. Based on that, we explain how specific sociocultural experiences interact with existing individual cognitions to form different patterns of multiculturalism. Specifically, we propose five stylized patterns – compartmentalization, integration, inclusion, convergence, and generalization – and explain how they are developed through specific sociocultural experiences. We discuss how different patterns of multiculturalism influence specific capabilities of multicultural MNC managers and their effectiveness in a variety of critical MNC tasks. We believe the cognitive connectionist perspective, which has not been brought before into international business discussions of culture and cultural capabilities, holds great promise for better understanding global managers’ capabilities and development.

Place, publisher, year, edition, pages
2014. Vol. 45, 169-190 p.
Keyword [en]
multiculturalims; culture; cultural cognitions; social cognition; impact of culture on MNC performance management
National Category
Business Administration
Research subject
Business Studies
URN: urn:nbn:se:uu:diva-211379DOI: 10.1057/jibs.2013.53ISI: 000331423400004OAI: oai:DiVA.org:uu-211379DiVA: diva2:666301
Available from: 2013-11-22 Created: 2013-11-22 Last updated: 2014-04-07Bibliographically approved

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Publisher's full texthttp://www.palgrave-journals.com/jibs/journal/vaop/ncurrent/full/jibs201353a.html

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Lücke, Gundula
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