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Business discourse in the globalized economy: The construction of an attractive workplace culture on the internet
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Languages, Department of Scandinavian Languages, Advanced Studies in Modern Swedish.
2014 (English)In: Discourse in Context: Contemporary Applied Lingustics 3 / [ed] John Flowerdew, London, New Delhi, New York, Sydney: Bloomsbury Academic, 2014, 91-112 p.Chapter in book (Refereed)
Abstract [en]

Business discourse in the globalized economy: The construction of an attractive workplace culture on the Internet ’ , explores multinational companies ’ construction of an attractive image of their staff policy and workplace culture on the internet. The goal is to explore how large business enterprises in their self-presentations on their career-oriented web pages balance between various concerns, values and interests: between global and local concerns, between economic concerns and social values, and between individual-centred and group-centred interests. Context is understood in the chapter at a macro level as dependent on various societal frameworks, at a meso level as situated within the studied company and at a microlevel as related to the analysed text with its specific goal and intended readers. A model is introduced which sets business discourse in relation to its contextual frameworks and the creation of an image of the corporate culture to the construction of an ‘ organizational self ’ .

Place, publisher, year, edition, pages
London, New Delhi, New York, Sydney: Bloomsbury Academic, 2014. 91-112 p.
Keyword [en]
business discourse, career story, contextual framework, corporate culture, text on website, multinationals' websites, societal contextual framework
National Category
Humanities
Research subject
Scandinavian Languages
Identifiers
URN: urn:nbn:se:uu:diva-211741ISBN: 978-1-6235-6305-9 (print)ISBN: 978-1-6235-9 ISBN: 978-1-6235-6301-1 (print)OAI: oai:DiVA.org:uu-211741DiVA: diva2:668515
Available from: 2013-11-30 Created: 2013-11-30 Last updated: 2014-02-22

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Gunnarsson, Britt-Louise

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Output format
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