Business discourse in the globalized economy: The construction of an attractive workplace culture on the internet
2014 (English)In: Discourse in Context: Contemporary Applied Lingustics 3 / [ed] John Flowerdew, London, New Delhi, New York, Sydney: Bloomsbury Academic, 2014, 91-112 p.Chapter in book (Refereed)
Business discourse in the globalized economy: The construction of an attractive workplace culture on the Internet ’ , explores multinational companies ’ construction of an attractive image of their staff policy and workplace culture on the internet. The goal is to explore how large business enterprises in their self-presentations on their career-oriented web pages balance between various concerns, values and interests: between global and local concerns, between economic concerns and social values, and between individual-centred and group-centred interests. Context is understood in the chapter at a macro level as dependent on various societal frameworks, at a meso level as situated within the studied company and at a microlevel as related to the analysed text with its specific goal and intended readers. A model is introduced which sets business discourse in relation to its contextual frameworks and the creation of an image of the corporate culture to the construction of an ‘ organizational self ’ .
Place, publisher, year, edition, pages
London, New Delhi, New York, Sydney: Bloomsbury Academic, 2014. 91-112 p.
business discourse, career story, contextual framework, corporate culture, text on website, multinationals' websites, societal contextual framework
Research subject Scandinavian Languages
IdentifiersURN: urn:nbn:se:uu:diva-211741ISBN: 978-1-6235-6305-9ISBN: 978-1-6235-9ISBN: 978-1-6235-6301-1OAI: oai:DiVA.org:uu-211741DiVA: diva2:668515