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Global Marketing through Local Cultural Strategies: A Case Study of IKEA
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Theology, Department of Theology.
2013 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2013. , 57 p.
Keyword [en]
marketing, IKEA, globalization, localization, standardization, cultural awareness, 4 P's, China, Canada, Germany
National Category
Cultural Studies
Identifiers
URN: urn:nbn:se:uu:diva-211859OAI: oai:DiVA.org:uu-211859DiVA: diva2:669018
Subject / course
Euroculture
Educational program
Master Programme in Euroculture
Supervisors
Examiners
Available from: 2013-12-03 Created: 2013-12-02 Last updated: 2013-12-03Bibliographically approved

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Global Marketing through Local Cultural Strategies: A Case Study of IKEA(414 kB)5287 downloads
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File name FULLTEXT01.pdfFile size 414 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
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