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Social Media and Political Participation:: Lessons from a 'Failed' Neighborhood Fight
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.ORCID iD: 0000-0002-5097-6218
2013 (Swedish)Conference paper, Abstract (Refereed)
Abstract [en]

This paper is based on an ethnographic study in a southern Stockholm neighborhood were inhabitants gathered online and offline to save their bathhouse. Practices of social media use clearly mobilized neighbors to participate in collective actions and facilitated spreading their concerns outside the neighborhood. This paper understands social media connectedness as tightly intertwined with late modern processes of reflexivity and identity negotiation. In turn, mobilization of collective actions is approached from the perspective of Foucauldian theories of visibility and power. Having connected to the cause via social media, certain followers felt a sense of duty to act upon the issues highlighted by this connectedness. Hence, collective action and networked individualism are understood as two sides of the same coin. While losing the battle for the bathhouse, the neighbors did form a neighborhood community that today often functions as a remittance body for municipal politicians seeking to anchor decisions and, as it seems avoid future protests.

Place, publisher, year, edition, pages
Montreal, 2013.
National Category
Media and Communications
Research subject
Media and Communication Studies
URN: urn:nbn:se:uu:diva-212091OAI: oai:DiVA.org:uu-212091DiVA: diva2:676160
World Social Science Forum 2013
Knut and Alice Wallenberg Foundation
Available from: 2013-12-05 Created: 2013-12-05 Last updated: 2015-02-18

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Svensson, Jakob
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