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Monitoring the Political Self: A Study of a Swedish Politician
Karlstads universitet, Avdelningen för medie- och kommunikationsvetenskap. (HumanIT)ORCID iD: 0000-0002-5097-6218
2011 (English)In: EDem2011: Proceedings of the International Conference on E-Democracy and Open Government / [ed] Parycek, Peter; Kripp, Manuel J.; Edelmann, Noella, Krems: Edition Donau-Universität Krems , 2011, 221-234 p.Conference paper (Refereed)
Abstract [en]

The elections 2010 were the first in Sweden where social networking sites was used to a large extent by politicians and parties in their campaigns. I have followed the liberal parliamentarian Nina Larsson, who conducted a campaign online with the guidance of a web and PR agency, Hello Clarice. In this paper I have focused on her use of two blogs. The research question I will attend to in this paper concerns what rationalities governed her blogging practices before the 2010 elections. My results indicate that she used her blogs expressively, to control and negotiate her political identity. As such the blogs were largely used in relation to traditional media, as a commentary, to complement and monitor the image of her as a politician broadcasted through offline media channels. The expressive use of her blogs in this context of election campaigning often had the function as an amplifier; to draw attention to her own appearances in offline media, but also to other offline texts and news stories that in one way or another suited her political agenda. As part of political identity negotiation she also used her blogs to comment on other politicians appearances, most often those of fellow party members

Place, publisher, year, edition, pages
Krems: Edition Donau-Universität Krems , 2011. 221-234 p.
Keyword [en]
E-democracy, E-campaigning, Expressive Rationality, Networked Individualism, Late Modernity, Blogging, Identity
National Category
Media and Communications
Research subject
Media and Communication Studies
URN: urn:nbn:se:uu:diva-206234ISBN: 9783902505201OAI: oai:DiVA.org:uu-206234DiVA: diva2:676519
CeDEM2011 - Conference for edemocracy and open government
Available from: 2012-02-08 Created: 2013-08-29 Last updated: 2015-02-28

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