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Nina on the Net: A Study of a Politician Campaigning on Social Networking Sites
Karlstads universitet, Avdelningen för medie- och kommunikationsvetenskap.ORCID iD: 0000-0002-5097-6218
2011 (English)In: Central European Journal of Communication, ISSN 1899-5101, Vol. 5, no 2, 190-206 p.Article in journal (Refereed) Published
Abstract [en]

In this paper I will attend to contemporary individualization and digitalization of politics from an in-depth study of a Swedish politician, Nina Larsson, campaigning on social networking sites for re-election to the Swedish Parliament in the 2010 general elections. The aim of this paper is to contribute to the discussion on social networking sites and their potential for representative democratic and broaden the analysis beyond perspectives of strategic political communication and deliberative democracy. The research questions I will attend to are how Nina uses social networking sites in her election campaign, and if social networking sites have an influence over the electorates information gathering and opinion formation. The method for empirical data gathering is (n)ethnographic, complemented with data from a regional quantitative study. The results suggest that Nina uses of social networking sites mostly for negotiating her political persona

Place, publisher, year, edition, pages
Lodz, 2011. Vol. 5, no 2, 190-206 p.
National Category
Media and Communications
Research subject
Media and Communication Studies
URN: urn:nbn:se:uu:diva-206219OAI: oai:DiVA.org:uu-206219DiVA: diva2:676535
Available from: 2012-02-08 Created: 2013-08-29 Last updated: 2015-02-18

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Svensson, Jakob
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