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The Emergence of a New Media Logic: A Theoretical Approach
Karlstads universitet, Avdelningen för medie- och kommunikationsvetenskap. (HumanIT)ORCID iD: 0000-0002-5097-6218
Universität Zürich.
2013 (English)Conference paper, Abstract (Refereed)
Abstract [en]

In this paper we argue that online social media platforms operate with a decidedly different logic than traditional mass media. This has led to different ways of producing content, distributing information and the way recipients use media. The changes in the media and communication landscape are embedded in a larger societal transformation context of fragmentation, individualization and reflexivity, a late modern context that sustains the modus operandi of social media platforms. By discussing the differences between traditional mass media and social media platforms, we carve out the central elements of a new network media logic - that is, the inherent rules of the game on social media platforms - and this logic's consequences for political communication and political actors. 

Place, publisher, year, edition, pages
Köpenhamn, 2013.
Keyword [en]
social media, Web 2.0, media logic, network, virality
National Category
Media and Communications Human Aspects of ICT
Research subject
Media and Communication Studies
URN: urn:nbn:se:uu:diva-206256OAI: oai:DiVA.org:uu-206256DiVA: diva2:676552
Mediatization and New Media, Copenhagen March 15-16, 2013
Available from: 2013-05-30 Created: 2013-08-29 Last updated: 2015-02-25

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Svensson, Jakob
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