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Revision, Critique?: Exploring the limits of Anti-Oedipus under an imperative to co-create
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences, Industrial Engineering & Management.
2013 (English)Conference paper, Abstract (Refereed)
Abstract [en]

This paper revisits the joint works of Deleuze and Guattari’s on Capitalism and Schizophrenia (1972/1983; 1980/1987), to explore to what extent the politics of desire they proscribe, stills holds a potential for critiquing and resisting the dynamics of the contemporary capitalist machinery. In a times when innovation strategies often look to the customer’s input in different guises – in the form of creativity (in, e.g., co-creation), production (in, e.g., crowd-sourcing), or even financing (in, e.g., crowd funding) – the creative ethos often ascribed to Deleuze and Guattari’s political philosophy has as of late been accused of re-enacting and reinforcing the machinic workings it was once supposed to counteract. Slavoj Žižek (2004) has for instance suggested that this politics has been subject to shrewd appropriation by the same forces that motivated Deleuze and Guattari to launch their critique in the 1970’s and the 1980’s. Others, such as Daniel Smith (2004), have however argued that Deleuze and Guattari’s thinking in fact eludes the kind of criticism that for instance Žižek has directed towards it. In the light of this debate, and of contemporary management ideals, the paper seeks to revise the critique issued towards Deleuze and Guattari’s political project. 

Place, publisher, year, edition, pages
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Business Administration Engineering and Technology
Research subject
Engineering Science with specialization in industrial engineering and management
URN: urn:nbn:se:uu:diva-214244OAI: oai:DiVA.org:uu-214244DiVA: diva2:684508
Critical Management Studies, 2013: Extending the limits of neoliberalism
Available from: 2014-01-08 Created: 2014-01-08 Last updated: 2014-01-09

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