Förändringskommunikation i organisationer: En studie som jämför hur uppfattningar skiljer sig mellan chefer och medarbetare i en förändringsprocess
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Change Communication within organizations : How perceptions differ between managers and employees in an organizational change (English)
Title: Change Communication within organizations – How perceptions differ between managers and employees in an organizational change
Author: Emma Ender & Fanny Tesch
Tutor: Anne-Marie Morhed
Purpose: The purpose of this thesis was to study and compare different perceptions of change communication between managers and employees within two smaller organizations. We wanted to examine how the communication process within the change was carried out. We also aimed to compare the results with change communication models of Johansson & Heide (2008) and Lewin (1951), and also existing concepts, to see if our result differed from earlier research. Our key questions to answer were: How do managers communicate a change to the employees in two smaller companies? How do the managers think that the employees perceive the information about the change? How do the employees perceive the information about the change? How does change models from previous research correspond to, or differ from the change process?
Method/Material: The material used in this thesis consists of a total of twelve interviews with both managers and employees at two small companies.
Main results: The main results shows that communicating a change is complex, and that it is difficult to create models and theories for the phenomenon, as each change is unique. The main results further show that employees and managers have different views regarding change communication. The managers believe the change communication turned out well while the employees required more information afterwards. Although some of the employees already knew about the change there was a small spread of rumours and anxiety among the employees over all. The managers thought a few of the employees might have sensed that something was going to happen.
Number of pages: 55
Course: Media and Communication studies C
University: Division of Media and Communication, Department of Information Science, Uppsala University
Period: Fall 2013
Keywords: Communication, Internal communication, Change Communication, Change, Organizational Change, Perception, managers, employees.
Place, publisher, year, edition, pages
2014. , 65 p.
Communication, Internal communication, Change Communication, Change, Organizational Change, Perception, managers, employees.
Förändringskommunikation, kommunikation, förändring, organisation, intern kommunikation.
Media and Communications
IdentifiersURN: urn:nbn:se:uu:diva-216858OAI: oai:DiVA.org:uu-216858DiVA: diva2:691161
Subject / course
Media and Communication Studies