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Marknadsretoriken i Sverige: Ett arbete om retoriken som produkt
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Literature, Rhetoric.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Rhetoric is a difficult discipline to define. For centuries, rhetoricians have argued and discussed the question: what is rhetoric? Over the past 20 years, Sweden has seen a new breed of companies enter the labor market - the rhetoric consultants. If the adverts are correct, these consultants will help you become a better speaker, a greater debater and a more critical and conscious listener. In other words, you can pay to become a greater rhetorician. But as with all products sold, it must first be defined. What are we paying for when we pay for rhetoric? This paper intends to define rhetoric as a product in 21st century Sweden.

Place, publisher, year, edition, pages
2014. , 33 p.
Keyword [sv]
marknadsretorik, retorikkonsult, retorik, klusteranalys
National Category
General Literature Studies
URN: urn:nbn:se:uu:diva-216996OAI: oai:DiVA.org:uu-216996DiVA: diva2:691566
Available from: 2014-01-28 Created: 2014-01-28 Last updated: 2014-01-28Bibliographically approved

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