Marknadsretoriken i Sverige: Ett arbete om retoriken som produkt
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Rhetoric is a difficult discipline to define. For centuries, rhetoricians have argued and discussed the question: what is rhetoric? Over the past 20 years, Sweden has seen a new breed of companies enter the labor market - the rhetoric consultants. If the adverts are correct, these consultants will help you become a better speaker, a greater debater and a more critical and conscious listener. In other words, you can pay to become a greater rhetorician. But as with all products sold, it must first be defined. What are we paying for when we pay for rhetoric? This paper intends to define rhetoric as a product in 21st century Sweden.
Place, publisher, year, edition, pages
2014. , 33 p.
marknadsretorik, retorikkonsult, retorik, klusteranalys
General Literature Studies
IdentifiersURN: urn:nbn:se:uu:diva-216996OAI: oai:DiVA.org:uu-216996DiVA: diva2:691566