uu.seUppsala University Publications
Change search
ReferencesLink to record
Permanent link

Direct link
Conditions and Survival: Views on the Concentration of Ownership and Vertical Integration in German and Swedish Publishing
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Literature.
2014 (English)In: Publishing research quarterly, ISSN 1053-8801, E-ISSN 1936-4792, Vol. 30, 77-92 p.Article in journal (Refereed) Published
Abstract [en]

This paper compares publishing in two European countries with fixed respective free book prices: Germany and Sweden, when it comes to the phenomenon vertical integration. Concentration of media ownership is a central issue in today’s global publishing industry and large international media groups are consolidating at a fast pace, taking over more and more links in the value chain of books. One of the foremost examples is Amazon—established in Germany and fast expanding in Europe, but not yet present in Sweden. This paper presents a broad overview of the two markets and interviews with several actors in the German and Swedish book trades are analyzed and compared. Amazon’s impact on the respective book markets as well as strategies for independent publishers are discussed. The question whether concentration of media ownership in the book trade affects publishing and distribution of “quality literature” is also raised.

Place, publisher, year, edition, pages
Springer US , 2014. Vol. 30, 77-92 p.
Keyword [en]
Amazon, Book pricing, German publishing, Marketing strategies, Media ownership concentration, Swedish publishing
National Category
General Literature Studies
Research subject
URN: urn:nbn:se:uu:diva-217315DOI: 10.1007/s12109-014-9353-8OAI: oai:DiVA.org:uu-217315DiVA: diva2:692817
Villkor och överlevnad: förlagsstrategier och positionering på den svenska bokmarknaden
Riksbankens Jubileumsfond
Available from: 2014-02-02 Created: 2014-02-02 Last updated: 2016-07-26Bibliographically approved

Open Access in DiVA

Conditions and Survival: Views on the Concentration of Ownership and Vertical Integration in German and Swedish Publishing(219 kB)306 downloads
File information
File name FULLTEXT01.pdfFile size 219 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Other links

Publisher's full textFulltext

Search in DiVA

By author/editor
Rimm, Anna-Maria
By organisation
Department of Literature
In the same journal
Publishing research quarterly
General Literature Studies

Search outside of DiVA

GoogleGoogle Scholar
Total: 306 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Altmetric score

Total: 372 hits
ReferencesLink to record
Permanent link

Direct link