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En rättvisande representation?: En undersökning av morgonprogrammens gäster och i vilken kontext de medverkar
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Abstract

Title: A fair representation? A comparative study of the morning program guests and the context in which they are involved. Author: Hanna Brandt Parkvall & Adam Söderblom Tutor: Anne-Marie Morhed Purpose: This study aimed to investigate and compare the guests and the context in which they are involved, in the morning programs Gomorron Sverige on SVT1 and Nyhetsmorgon on TV4. The thesis is based on three questions that examine how representative the invited guests are in proportion to the country’s population, the subjects that occupy the most space and the types of guests that discuss these topics in the programs. Finally, it is investigated whether there are differences in the questions above between the two programs.

Method/Material: The survey is based on a quantitative content analysis where 10 programs of each morning programs was studied and interpreted. Any guest who visited these programs were categorized into the variables gender, age, context (which identifies the context the guest is in) and space (which is measured in minutes and seconds)

Main results: The survey 's key findings showed that both morning programs had a relatively good spread of their guests when it came to gender. When one takes the space in time into account, measured in minutes and seconds, as the male and female guests got on the shows, the result was different. The male guest had generally 1.25 minutes more time in both programs. The variables of age, ethnicity and context showed significant differences between the two programs. The program Nyhetsmorgon had greater variation in all the above categories. Common in both programs is that the older age groups (35-49 and 50-64) appeared the most. The two programs had no guest under 20. Ethnicity measured as minority or majority population, had low numbers in both channels in comparison with the fifth of the population that is foreign born or have two parents born abroad. That women and minorities have less space in the programs conform to the social theories, which describe a separation between “us and them”.

Number of pages: 65 Course: Media and Communication studies C University: Division of Media and Communication, Department of Information Science, Uppsala University Period: Fall 2013 Keywords: Representation, gender, etnicity, TV 

Place, publisher, year, edition, pages
2014. , 65 p.
Keyword [en]
Representation, gender, etnicity, TV
Keyword [sv]
Representation, kön, etnicitet, TV, SVT, TV4
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:uu:diva-219074OAI: oai:DiVA.org:uu-219074DiVA: diva2:698242
Subject / course
Media and Communication Studies
Supervisors
Examiners
Available from: 2014-02-21 Created: 2014-02-20 Last updated: 2014-02-21Bibliographically approved

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