uu.seUppsala University Publications
Change search
ReferencesLink to record
Permanent link

Direct link
Transformations in the pharmaceutical industry - Aview from the inside
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences, Industrial Engineering & Management.
2013 (English)Conference paper, Presentation (Other academic)
Abstract [en]

The pharmaceutical industry is undergoing a major transformation. The changes are among strategy and innovation researchers understood e.g. as new commercial strategies and business strategies (Galambos & Sturchio, 1998; Rao, 2010), collaborations, capabilities and strategic alliances (Hernández-Cuevas, 2007, Ohba & Figueiredo, 2007) new marketing approaches, industry policies and intellectual capital (da Silva & Oliveira, 2007; Hess & Rothaermel, 2012) and technological trajectories and globalization (Parayil, 2003).


However, how can we elaborate further on this transformation and these changes from a broader point of view than offered by the various models and perspectives illustrated above. We suggest that the theoretical models offer an in-depth understanding mainly of more delimited aspects of this transformation. A related argument to the limitations of our models for understanding what is going on in bio-pharmaceuticals is brought forward by Dougherty (2007), who provocatively asks if models are trapped in the 20th century?


What if we instead turn to the practitioners’ point of view for an in-depth and rich story of the transformations of the pharmaceutical industry? Thus, we argue that by inviting a practitioner point of view, a view from an insider, we can get a more comprehensive view of the complexities of the transformation.  In this paper we present the development from the 1970’s leading to todays situation, and our main objective in the paper, is to formulate key issues and themes that can serve as foundations for future multi model research.

Place, publisher, year, edition, pages
National Category
Engineering and Technology
Research subject
Engineering Science with specialization in industrial engineering and management
URN: urn:nbn:se:uu:diva-222343OAI: oai:DiVA.org:uu-222343DiVA: diva2:711524
NFF 2013
Available from: 2014-04-10 Created: 2014-04-10 Last updated: 2014-04-29

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Lindström, Göran
By organisation
Industrial Engineering & Management
Engineering and Technology

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 399 hits
ReferencesLink to record
Permanent link

Direct link