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Designing Persuasive Systems For Sustainability – A Cognitive Dissonance Model
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Human-Computer Interaction.ORCID iD: 0000-0003-0598-7257
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Information Systems.ORCID iD: 0000-0002-4326-2882
2014 (English)In: Proceedings of the 22nd European Conference on Information Systems (ECIS) 2014, AIS Electronic Library , 2014Conference paper (Refereed)
Abstract [en]

One of the major challenges in changing human behavior is dealing with the large gap between our action and its consequences. Persuasion for sustainable action is a complex and long procedure since changing the behavior for the benefits of collective society rather than the individual is a challenge. Although several design principles have been derived for the ease of persuasive system design, no specific principles have addressed the goal of persuasion to be sustainable. In this paper we have proposed design principles for persuasive system design for sustainability. We also have proposed a cognitive dissonance model to show how these principles can work from a psychological incentive. Success of sustainability through persuasive system design (PSD) can be triggered by following the model in design procedure that focuses on reducing individual dissonance towards changing a specific target behavior for society.

Place, publisher, year, edition, pages
AIS Electronic Library , 2014.
Keyword [en]
Persuasive technology, Design principles, Cognitive dissonance model, Sustainable HCI
National Category
Information Systems, Social aspects
Research subject
Information Systems
URN: urn:nbn:se:uu:diva-224680ScopusID: 2-s2.0-84905862580ISBN: 978-0-9915567-0-0OAI: oai:DiVA.org:uu-224680DiVA: diva2:717792
ECIS 2014, 22nd Conference on Information Systems, Tel Aviv, Israel, 9-11 June 2014
Available from: 2014-05-17 Created: 2014-05-17 Last updated: 2016-04-11Bibliographically approved

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