Theorizing about resource integration through service-dominant logic
2014 (English)In: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 14, no 3, 249-268 p.Article in journal (Refereed) Published
Resource integration, as it relates to value creation, has recently been a key aspect of thediscussions about service-dominant (S-D) logic. However, the majority of research pays relativelylittle explicit attention to the process of theorizing and the epistomological and ontologicalassumptions upon which the theorizing process is based. This article addresses these issues. Theprocesses that relate to theorizing and developing strong theory are discussed. We then examinehow to conceptualize ‘resources’ and ‘resource integration’ following differing ontological andepistemological assumptions that guide the theorizing process. Research recommendations to helpnavigate through the finer details underlying the theorizing process and to advance a general theoryof resource integration are developed.
Place, publisher, year, edition, pages
Sage Publications, 2014. Vol. 14, no 3, 249-268 p.
Ontological/epistemological assumptions, resource integration, S-D logic, theorizing
Research subject Business Studies
IdentifiersURN: urn:nbn:se:uu:diva-224858DOI: 10.1177/1470593114534341ISI: 000342584100003OAI: oai:DiVA.org:uu-224858DiVA: diva2:718700