uu.seUppsala University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Foreign Market Entry-Modes and Their Impact on Perceived Cultural Differences
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

It has been proven to be a strong correlation between choice of entry-mode and culture. Different entry-modes have also been connected to varying levels of integration in the foreign market. Based on these assumptions, this study examines how the choice of entry- mode and subsequently, integration level, has impacted companies’ perception of the host culture after their expansion to Japan. Through interviews with managers in charge of the internationalization process at three Swedish companies with varying entry-modes, we have identified similarities and dissimilarities in the cultural differences each company has faced. This enabled us to compare how these have taken form. Our results suggest there is reason to believe that entry-mode impacts the perception of the foreign culture as a consequence of the integration level. Furthermore, our findings indicate that the integration level affects the perception of cultural differences and also plays an important role when it comes to mitigating and managing the effects of cultural differences encountered. 

Place, publisher, year, edition, pages
2014. , 48 p.
Keyword [en]
Foreign market entry, International business, Cultural differences, Entry-mode
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-226772OAI: oai:DiVA.org:uu-226772DiVA: diva2:727264
Subject / course
Business Studies
Educational program
Bachelor Programme in Business and Economics
Supervisors
Available from: 2014-06-23 Created: 2014-06-19 Last updated: 2014-06-23Bibliographically approved

Open Access in DiVA

fulltext(2106 kB)701 downloads
File information
File name FULLTEXT01.pdfFile size 2106 kBChecksum SHA-512
6809d9324c5a80237a38bbb981febe485df6cef7e4e046dd151dee95758dc116d3f73e7f38bb9ebd9f51df6fd42039e572c27b55b12602bfb858eb79c2dc9e82
Type fulltextMimetype application/pdf

By organisation
Department of Business Studies
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 701 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 1310 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf