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Place-based brands: product origin, brand channels and global circuits in Shanghai
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Social and Economic Geography.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Social and Economic Geography.
Fudan University.
2014 (English)In: Branding Chinese Mega-Cities: Strategies, Practices and Challenges / [ed] PO Berg, E Björner, Cheltenham: Edward Elgar Publishing, 2014Chapter in book (Refereed)
Place, publisher, year, edition, pages
Cheltenham: Edward Elgar Publishing, 2014.
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Economic Geography Business Administration
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URN: urn:nbn:se:uu:diva-226921ISBN: 9781783470327 (print)OAI: oai:DiVA.org:uu-226921DiVA: diva2:727696
Available from: 2014-06-23 Created: 2014-06-23 Last updated: 2014-06-23

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