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Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2014 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Academics, practitioners and media agree that the topic of work-life balance is on the agenda and valued by the new business generation. Although Sweden might be considered a working friendly country, the management consultancy industry is not recognized to be the same. With an institutional perspective we will through a discourse analysis investigate the communication on Swedish management consultancies web pages in order to explore how consultancies relate to the work-life balance discourse. In this study we look at work-life balance communication as a continuum with abstract and concrete as two opposites where the level of concreteness will decide the level of responsibility dedicated from the organizations regarding employees` work-life balance. Our findings suggest that the discourse is mostly composed of abstract descriptive talk, which indicates that the communication exists as a legitimizing result of institutional pressures, and might not be an essential matter for the concultancies` everyday practice. A big part of the responsibility to achieve a work-life balance is put upon the individual employee and even though initiatives are presented they are seldom followed up by concrete targets or supported with results.

Place, publisher, year, edition, pages
2014. , 70 p.
Keyword [en]
Institutional theory, work-life balance, discourse, management consultancies, communication, web pages, responsibilization, decoupling, hypocrisy, inconsistencies.
National Category
Business Administration
URN: urn:nbn:se:uu:diva-227027OAI: oai:DiVA.org:uu-227027DiVA: diva2:728157
Subject / course
Business Studies
Educational program
Master Programme in Business and Management
Available from: 2014-06-24 Created: 2014-06-23 Last updated: 2014-06-24Bibliographically approved

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