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Consumer Foreign Online Purchase: A narrative study
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this paper is to provide an understanding of the factors affecting consumer foreign online purchase process when taking country of origin, the company’s website and the company itself into account. Four narrative stories were used to describe consumers’ buying process before the purchase, during the purchase and after the purchase. The results show that the website level and country of origin level played a significant role only during the pre-purchase and purchase phase when the factors included in the company level were not known to the consumer. However, when the consumer was familiarized with factors related to the company level, the website level and country level factors lost significance. The factors concerning the company seemed to be the most important during the majority of the foreign online purchase processes.

Place, publisher, year, edition, pages
2014. , 36 p.
Keyword [en]
Consumer foreign online purchasing, trust, relationship
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-227081OAI: oai:DiVA.org:uu-227081DiVA: diva2:728284
Educational program
Bachelor Programme in Business and Economics
Supervisors
Available from: 2014-06-24 Created: 2014-06-23 Last updated: 2014-06-24Bibliographically approved

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Bachelor Thesis - Tomic & Sundberg(739 kB)143 downloads
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CiteExportLink to record
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Citation style
  • apa
  • ieee
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More styles
Language
  • de-DE
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  • en-US
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  • nn-NB
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  • Other locale
More languages
Output format
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