uu.seUppsala University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Consumer Expectations on Corporate SocialResponsibility in Small and Medium-sized Enterprises: A marketing perspective on consumers in Sweden
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2014 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The expectations’ on companies to take responsibility for their business practices aregrowing. Still, limited research have been conducted on consumer expectation on corporatesocial responsibility (CSR) practices in small and medium-sized enterprises (SME). Thereforethe purpose of this study was to investigate how consumers’ expectations of CSR practices inSME’s differ concerning the five areas of CSR; environmental, social, ethical, human rightand labour rights, to provide suggestions on how SME’s could allocate their resources onCSR. This was investigated by a mixed method consisting of a survey and a focus group witha sample of students at Uppsala University. The findings of the study demonstrate that theconsumers have the highest expectations on labour rights responsibility, second highest onethical responsibility, followed by human rights responsibility, environmental responsibilityand finally the lowest expectations on social responsibility. The main theoretical implicationof the study is that the expectations on the social area of CSR differ much from previousresearch and the main managerial implication indicates that SME’s should allocate a majorityof their resources to ensuring labour rights.

Place, publisher, year, edition, pages
2014. , 51 p.
Keyword [en]
Consumer expectation, Corporate social responsibility (CSR), Small and medium sized-enterprises (SME)
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-228445OAI: oai:DiVA.org:uu-228445DiVA: diva2:734124
Subject / course
Business Studies
Educational program
Master Programme in Business and Management
Supervisors
Available from: 2014-08-04 Created: 2014-07-14 Last updated: 2014-08-04Bibliographically approved

Open Access in DiVA

fulltext(1150 kB)781 downloads
File information
File name FULLTEXT01.pdfFile size 1150 kBChecksum SHA-512
4426ffb0e13589079d7d2dc13ce6611eaadf6d11aca8a80ad1ca5101ee15dd70b13257ff4f573c0e42252dd50fdbc7651bb8269c1c4fb9d1d8752ce55d65390c
Type fulltextMimetype application/pdf

By organisation
Department of Business Studies
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 781 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 793 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf