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Mediatization & Corporate Reputation
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2016 (English)In: The SAGE Encyclopedia of Corporate Reputation / [ed] Craig E. Carroll, Thousand Oaks: Sage Publications, 2016Chapter in book (Refereed)
Abstract [en]

Mediatization as a theoretical, analytical and empirical concept has over the last couple of decades made a serious and influential entry in a number of disciplines and academic fields. The notion of mediatization has been picked up, used and developed in areas such as media and communication science, public relations, journalism, psychology, sociology, business administration, religion, political science and many others. By way of describing the processes and changes that come with an increased used and importance of (mass) media, scholars on mediatization contribute to our understanding of how different parts of our societies - and actors within these –communicate and organize their activities. Mediatization reflects thus both cultural, institutional as well as material perspectives on the changing patterns of interactions. In relation to the main theme of the encyclopedia this chapter focuses on how mediatization can relate to the challenges in re-conceptualizing corporate reputation as an institutional – as in opposition to organization specific - process. 

Place, publisher, year, edition, pages
Thousand Oaks: Sage Publications, 2016.
Keyword [en]
Mediatization, Corporate Communication, Institutional theory, Media
National Category
Business Administration Communication Studies Media Studies
Research subject
Business Studies; Media and Communication Studies
URN: urn:nbn:se:uu:diva-229103OAI: oai:DiVA.org:uu-229103DiVA: diva2:735701
Available from: 2014-07-30 Created: 2014-07-30 Last updated: 2016-02-17

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