Sex, Cash and Neuromodels of Desire
2015 (English)In: BioSocieties, ISSN 1745-8552, E-ISSN 1745-8560, Vol. 10, no 4, 444-464 p.Article in journal (Refereed) Published
In the twenty-first century’s biological culture, pleasure and desire seem to be widely reconceptualized as processes of the brain. The neurosciences of sex and money are two fields of crucial interest in this cerebralization of desire. On the basis of a cross-reading of neuroimaging studies of sexuality and of neuroeconomics, I analyze the specific notions of desire/pleasure at work in the neuroimaging experiments. What is lost, and what is claimed to be found, in the neu- rosciences of desire for sex and cash? With particular attention to notions of rewards, I argue that transfers of metaphors from neuroeconomics naturalize economized notions of sexual desire. Moreover, I argue that neuroeconomics and the neuroscience of sex essentialize desire as the drive of our behavior, and that this, in turn, relates to the neurosciences’ re-invention of the social in the terms of a late capitalist society.
Place, publisher, year, edition, pages
2015. Vol. 10, no 4, 444-464 p.
neuroimaging; sexuality; emotion; desire; commensuration; neuroeconomics
Gender Studies Neurosciences Psychology Social Sciences Interdisciplinary
IdentifiersURN: urn:nbn:se:uu:diva-230789DOI: 10.1057/biosoc.2014.23ISI: 000368916000004OAI: oai:DiVA.org:uu-230789DiVA: diva2:741858
FunderSwedish Research Council