The Creation and the Development of the Business Plan: Challenges and Obstacles that may be faced throughout the procedure
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Even though that business plans are created every day, and that there is many literature on them, there is very little known on the process of the business plan development itself. Using a qualitative research method called autoethnography, this thesis explored the business plan development process. The main findings of this thesis were that there are four main themes or problems that can be associated with this process: problems regarding the data search and data collection; emotions; time constraints and the attractiveness of the idea.
Place, publisher, year, edition, pages
2014. , 47 p.
Business plan; problems and challenges; data search; emotions; timing; attractiveness of the idea !
IdentifiersURN: urn:nbn:se:uu:diva-231275OAI: oai:DiVA.org:uu-231275DiVA: diva2:744067
Subject / course
Zander, Ivo, Professor