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Female characters in ten mature rated game trailers according to a sex object test
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Game Design.
2014 (English)Independent thesis Basic level (university diploma), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Sexual objectification is a topic that is frequently discussed but its importance is underestimated by many in the game industry as well as the general public. This thesis examines and analyses ten mature rated game-trailers with the help of a sex object test to determine if the trailers are sexual objectified. The Sex Object Test (SOT) originally was developed by PhD Caroline Heldman (2012) to measure the presence of sexual objectification in images, a research she based of Martha Nussbaum (1995) and Rae Langton (2009) theories on sexual objectification. During the first part of the examination process, the used qualitative classification method consisted of listing the top ten games of 2013 with sufficient amount of reviews on gamerankings.com with a mature rating in which the trailer had to contain a female character. During the second part of the classification process, all frames of each trailer were searched and analyzed according to SOT. The result of this examination shows that female characters in the majority of tested game trailers were sexually objectified. However, by briefly comparing these trailers with the game content, the results of this investigation shows that it is not possible to determine if the game the trailer represent is sexually objectifying or not against female characters.

Place, publisher, year, edition, pages
2014. , 41 p.
National Category
Design Cultural Studies Media and Communication Technology
URN: urn:nbn:se:uu:diva-233395OAI: oai:DiVA.org:uu-233395DiVA: diva2:752227
Educational program
Game Design and Graphics
Available from: 2014-10-10 Created: 2014-10-02 Last updated: 2014-10-10Bibliographically approved

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