Negotiation of Business News
2007 (English)In: Mediating Business: The Expansion of Business Journalism in the Nordic Countries / [ed] Kjaer, P. & Slaatta, T., Copenhagen: Copenhagen Business School Press, 2007Chapter in book (Refereed)
How is the expansion of business journalism reflected in and handled by contemporary business corporations? According to The Swedish Public Relations Association the Swedish private sector together with governmental authorities and municipalities2 invested more than 36 billions SEK in information and public relations activities in 2005 (SPRA and PRECIS 2005). In terms of personnel resources, the information and public relations sector includes almost fifteen thousand professionals and nearly fifty percent of those are assumed to work in private business (Larsson 2005:131). These communicators are mostly organized in information and PR-departments that have witnessed a rapid growth in both size and organisational status. Research shows that more than seventy percent of the information and communication directors are standing members of senior management teams (cf. Cornelisen 2004; Larsson 2005). At the same time, the use of communication and media experts in corporations and corporate efforts to train and educate its employees in media management have increased (cf. Engwall 2005; Larsson 2005).
Against this background, it becomes relevant to consider the nature of the relationship between business sources and business journalists. In this chapter, we therefore focus on this relationship and examine the interaction between media and sources through the concept of negotiation – conceptualised as a reciprocal process of interaction embedded in a field of practice. We apply this concept to the area of business news production which is an empirical field that has been largely neglected by researchers interested in media-source relations. More specifically, we focus on interactions between corporate communicators and business journalists.
Place, publisher, year, edition, pages
Copenhagen: Copenhagen Business School Press, 2007.
Media, business, news, negotiation, institutional theory
Business Administration Media and Communications
Research subject Business Studies; Media and Communication Studies
IdentifiersURN: urn:nbn:se:uu:diva-234947OAI: oai:DiVA.org:uu-234947DiVA: diva2:758456