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Public Relations and Neo-institutional theory
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
JMG, Göteborgs universitet.
2015 (English)In: Strategic Communication: SAGE Benchmarks in Communication / [ed] R. L. Heath and A. Gregory, London: Routledge, 2015Chapter in book (Refereed)
Abstract [en]

This special section seeks to enrich research on public relations by using neoinstitutional

theory to describe, explain and understand the activities, processes and dynamics

the practice. By this we open up for a wider understanding of public relations, its

preconditions, its performances and its consequences for shaping the social. We argue that

public relations could be analysed as an institutionalized practice with certain set of governing

mechanisms including taken-for-granted activities, rules, norms and ideas. One argument for

this is the is importance neo-institutional theory gives communication in the understanding of

organizations, institutions and society. Another argument is recent developments where public

relations and other forms of organizational communication have been examined as a major

dimension of organizing in some of the more profound works among neo-institutional


Place, publisher, year, edition, pages
London: Routledge, 2015.
Keyword [en]
Public relations, neo-institutional theory, institutional logics, translation, institutional work
National Category
Business Administration Media and Communications
Research subject
Media and Communication Studies; Business Studies
URN: urn:nbn:se:uu:diva-234950OAI: oai:DiVA.org:uu-234950DiVA: diva2:758467
Available from: 2014-10-27 Created: 2014-10-27 Last updated: 2014-10-27

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