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Responses to mediatization: A case of Swedish governmental agency
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
JMG, Göteborgs universitet.
2014 (English)In: Reconceptualizing Contemporary Public Services Organizations / [ed] Christine Teelken, Ewan Ferlie, Jean-Louis Denis, Rotterdam, 2014, 1-32 p.Conference paper (Refereed)
Abstract [en]

The aim of the paper is to contribute to our understanding of how organizational members respond to and enact to an ambiguous and contradictory institutional contexts. We use a case of mediatization –taken-for-granted values and norms for how to manage, organize and conduct media activities- and the way it gets maintained, challenged and re-constructed within the realm of specific organizational settings. By way of focusing on how mediatization get contested and negotiated, the paper addresses media activities of organizations as mediability – an active and skillful process through which organizational members translate mediatization rationales into activities of their organizations. In empirical terms, the paper addresses how one of the major Swedish Governmental Agencies reasons about and understands its activities and responsibilities in different contexts where media are brought to fore; and how these understandings of media influence the agency’s communication. The study rests on observational data collected between April and June 2012 and 19 interviews with representatives from the agency. The results show that mediability reflects a process that, despite its institutional embeddedness, unfolds unevenly as its different aspects (news products, practices, professional values and organizational structures and forms) are strategically contested and continuously re-negotiated between different professions involved in the media activities of the agency. Mediatization remains thereby in a constant contestation both at the level of individual organizations (implementation) as well as in its institutional form (conceptual enactment). With respect to its uneven influences on different aspects of an organization’s communication activities, the notion of mediability as non-conclusive process paves the way for a more context-sensitive analysis of organizational responses to institutional plurality.

Place, publisher, year, edition, pages
Rotterdam, 2014. 1-32 p.
Keyword [en]
institutional agency, institutional complexity, governmental agencies, mediability, mediatization, Sweden
National Category
Business Administration Media and Communications
Research subject
Business Studies; Media and Communication Studies
URN: urn:nbn:se:uu:diva-235140OAI: oai:DiVA.org:uu-235140DiVA: diva2:759149
30th European Group of Organizational Studies Colloquium - Reimagining, Rethinking, Reshaping: Organizational Scholarship in Unsettled Times
Available from: 2014-10-29 Created: 2014-10-29 Last updated: 2014-10-29

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