An interactive video website as a mode of communication in a participatory process
2014 (English)Conference paper, Presentation (Other academic)
Globalization and technology advancements require a participative workforce in order for contemporary organizations to be competitive (Argenti 2006, Kuhn 2008, Stohl 2005, Stohl and Cheney 2001, Westenholz 2006). Scholars and practice alike acknowledge that participation processes require enhanced communication between organizational members (Stohl and Cheney 2001). In this paper, we explore the use of an interactive video website to encourage organizational member participation. This study emanates from the contentions that organizing occurs in conversation and that organization emerges in communication (Taylor 1999, Weick 1979). The work is informed by the communicative constitution of organization (CCO) approach and we apply mixed methods. The results disclose little communication or co-orientation and low overall member participation. Reasons for why the initiative did not meet expectations are discussed.
Place, publisher, year, edition, pages
Interactive video website, participation process, communicative constitution of organization (CCO), Information technology (IT), organizational communication.
Communication Studies Information Systems, Social aspects
Research subject Media and Communication Studies
IdentifiersURN: urn:nbn:se:uu:diva-238250OAI: oai:DiVA.org:uu-238250DiVA: diva2:770573
the 64rd International Communication Association, Seattle, Washington, USA. Organizational Communication Division, Research Escalator Session, May 22-26, 2014.