uu.seUppsala University Publications
Change search
ReferencesLink to record
Permanent link

Direct link
Snowing, freezing... tweeting?: Organizational Twitter use during crisis
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
2013 (English)In: First Monday, ISSN 1396-0466, Vol. 18, no 6Article in journal (Refereed) Published
Abstract [en]

This paper presents a study on Twitter use by SJ, the national Swedish train operator. The aim of the study is to investigate how SJ (known on Twitter under the handle @SJ_AB) made use of the platform at hand to communicate with customers during the tumultuous Christmas season of 2010. The paper features an analysis of an extensive data set containing 3,394 tweets tagged as relevant and archived during the winter of 2010/11. Findings show that while SJ are indeed utilizing Twitter to communicate with their customers, the discerned communicative patterns are mostly pertaining to what is described as an “office hour”–approach — making use of the Twitter platform in a way that largely conforms to established routines of organizational communication.

Place, publisher, year, edition, pages
2013. Vol. 18, no 6
Keyword [en]
Twitter, crisis
National Category
Information Systems, Social aspects
Research subject
Information Systems
URN: urn:nbn:se:uu:diva-239557DOI: 10.5210/fm.v18i6.4294OAI: oai:DiVA.org:uu-239557DiVA: diva2:774844
Available from: 2014-12-29 Created: 2014-12-29 Last updated: 2014-12-29

Open Access in DiVA

No full text

Other links

Publisher's full texthttp://firstmonday.org/ojs/index.php/fm/article/view/4294/3688

Search in DiVA

By author/editor
Ågerfalk, Pär
By organisation
Department of Informatics and Media
In the same journal
First Monday
Information Systems, Social aspects

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Altmetric score

Total: 215 hits
ReferencesLink to record
Permanent link

Direct link