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Big data: En studie om dess affärsnytta samt dess utmaningar och möjligheter, med fokus på detaljhandeln
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Idag skapas och lagras enorma mängder data, samtidigt som endast en liten del av datan analyseras och används. Big data är ett begrepp som cirkulerat i flera år, men på senare år har det fått allt större innebörd. Allt fler företag börjar få upp ögonen för big data, samtidigt som få verkligen vet hur det ska användas. Vissa frågar sig till och med: finns det någon affärsnytta? Med fokus på detaljhandelsbranschen undersöker vi huruvida det finns en affärsnytta med big data, och framförallt vilka utmaningar och möjligheter som finns kopplade till det. Begrepp som business intelligence och analytics diskuteras i sambandet. I denna kvalitativa studie har tre experter från olika företag; IBM, Knowit och Exor, intervjuats. Resultatet från intervjuerna har kopplats till den teori som tagits fram ur litteratur kring ämnet, och jämförts i analysen. Samtliga identifierade utmaningar och möjligheter har listats, och bland slutsatser ses att de etiska och mänskliga faktorerna har stor betydelse, och att affärsnyttan kan vara beroende av ett företags storlek och marknad. Uppsatsen är skriven på svenska.

Abstract [en]

Enormous amounts of data is created and stored today, all the while only a small amount of data is being analysed and used. Big data is a term that has circulated for years, however in recent years its meaning have been increased. More enterprises are starting to open their eyes for big data, while few understand how to actually use it. Some even ask themselves: is there a business benefit? With a focus on the retail industry, we examine whether there is a business benefit with using big data, and above all what challenges and opportunities are connected to it. Terms such as business intelligence and analytics are discussed in the relationship to big data. In this qualitative study, three experts from different enterprises; IBM, Knowit and Exor, have been interviewed. The results from the interviews has been connected to the theory from the literature around the subject, and has been compared in the analysis. All identified challenges and opportunities have been listed, and among the conclusions can the ethical and human factors be seen to have a major importance, and that the business benefits can be dependent of an enterprises’ size and market. The essay is written in Swedish.

Place, publisher, year, edition, pages
2015. , 37 p.
Keyword [en]
big data, business intelligence, analytics, business benefit, challenge, opportunity, retail industry
Keyword [sv]
big data, business intelligence, analytics, affärsnytta, möjlighet, utmaning, detaljhandelsbranschen
National Category
Information Systems
Identifiers
URN: urn:nbn:se:uu:diva-242683OAI: oai:DiVA.org:uu-242683DiVA: diva2:784532
Subject / course
Computer Systems Sciences
Educational program
Bachelor programme in Information Systems
Available from: 2015-02-03 Created: 2015-01-29 Last updated: 2015-02-03Bibliographically approved

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