uu.seUppsala University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Amplification and Virtual Back-Patting: The Rationalities of Social Media Uses in the Nina Larsson Web-Campaign
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.ORCID iD: 0000-0002-5097-6218
2014 (English)In: Political Campaigning in the Information Age / [ed] Ashu M. G. Solo, IGI Global, 2014, 51-65 p.Chapter in book (Refereed)
Abstract [en]

This chapter intends to explore the rationalities of politicians' social media uses in web-campaigning in a party-based democracy. I will do this from an in-depth case study of a Swedish Liberal Party politician, Nina Larsson, who with the help of a PR- agency utilized several social media platforms in her campaign to become re-elected to the Swedish Parliament in 2010. By analysing how and for what purposes Larsson used social media in her web-campaign, this chapter concludes that even though discourses of instrumental rationality, to strategically target specific voter groups, and of communicative rationality, to establish loci for electorate-politician deliberations, were common to make her practices relevant, Nina primarily used social media to amplify certain offline news media texts by recirculating them in her social media networks as well as to commend and support other liberal party members. Hence from this case the chapter concludes that web-campaigning on social media are also used for expressive purposes, to negotiate and maintaing an attractive political image within the party hierarchy. 

Place, publisher, year, edition, pages
IGI Global, 2014. 51-65 p.
National Category
Human Aspects of ICT
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:uu:diva-244181DOI: 10.4018/978-1-4666-6062-5.ch003Scopus ID: 2-s2.0-84945992178ISBN: 9781466660625 (print)ISBN: 9781466660632 (print)OAI: oai:DiVA.org:uu-244181DiVA: diva2:788012
Available from: 2015-02-12 Created: 2015-02-12 Last updated: 2017-01-04Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full textScopus

Authority records BETA

Svensson, Jakob

Search in DiVA

By author/editor
Svensson, Jakob
By organisation
Media and Communication Studies
Human Aspects of ICT

Search outside of DiVA

GoogleGoogle Scholar

doi
isbn
urn-nbn

Altmetric score

doi
isbn
urn-nbn
Total: 620 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf