uu.seUppsala University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Aktivering av hjälpande beteende i digitala medier och linjär TV
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Annonsörer upplever en förändring i medielandskapet och det är svårare att konkurrera om tittarnas uppmärksamhet. Uppsatsen inriktar sig på hur välgörenhetsorganisationer kan aktivera ett hjälpande beteende i det förändrade medielandskapet, dels genom digitala medier och dels genom traditionell linjär TV.

Place, publisher, year, edition, pages
2015. , 52 p.
Keyword [sv]
Kommunikation, digitala medier, motivation, inre/yttre belöningar, altruistisk/egoistisk motivation, välgörenhet.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-244232OAI: oai:DiVA.org:uu-244232DiVA: diva2:788152
Educational program
Bachelor Programme in Business and Economics
Supervisors
Available from: 2015-02-13 Created: 2015-02-12 Last updated: 2015-02-13Bibliographically approved

Open Access in DiVA

fulltext(3060 kB)167 downloads
File information
File name FULLTEXT01.pdfFile size 3060 kBChecksum SHA-512
ca0647d912dfcc13395aefbc5b32383eb6e99e1ff0c55af6ca78bfaa4f2e1b64dfb597e8cc905579a06dde0a7a0ca35dda4a2d4dfe5b971db9b69d915b399820
Type fulltextMimetype application/pdf

By organisation
Department of Business Studies
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 167 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 577 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf