uu.seUppsala University Publications
Change search
ReferencesLink to record
Permanent link

Direct link
Social media and networking power within a Swedish middle-class activist demand
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.ORCID iD: 0000-0002-5097-6218
2015 (English)Conference paper, Abstract (Refereed)
Abstract [en]

This paper departs from a (n)ethnographic study of a middle-class activist demand in southern Stockholm engaging on social media platforms in tandem with more traditional offline activist participation to organise and mobilise participation around saving their bathhouse. The aim of the paper is to analyse the role of social media for relations of networking power within the bathhouse demand. To conduct such an analysis I will make use of a typology (developed in Svensson 2014) based on Bourdieu’s conceptual framework of habitus and capitals. The typology revolves around participating, mobilising, connecting, and engaging capitals and how these intersects, overlaps and can be negotiated for broader recognition, something that is argued is of pivotal importance for social media practices as well as for negotiating core positions within the demand.  We know from previous studies that we are not equal when it comes to using social media platforms for capital enhancing purposes. This paper will reveal that previously acquired skills and knowledge from other social movements, together with reputation from other activist campaigns, and being recognised within the demand through location based activities, by having a sense of using social media platforms to engage and mobilise others, by acting as intermediaries between activist demands, as well as by being active, connected and responsive – some were better equipped to negotiate core positions than others. By closely following five activists, mapping their positions and by in depth accounting for their habitus and the accumulation and composition of the above-mentioned capitals, as well as how these were exchanged into recognition and positions, I will be able to give a thick(ish) description of the role(s) of social media in political engagement in this particular group of middle-class activists.

Place, publisher, year, edition, pages
National Category
Human Aspects of ICT
Research subject
Media and Communication Studies
URN: urn:nbn:se:uu:diva-244240OAI: oai:DiVA.org:uu-244240DiVA: diva2:788180
Media Engagement
Available from: 2015-02-13 Created: 2015-02-13 Last updated: 2015-02-18

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Svensson, Jakob
By organisation
Media and Communication Studies
Human Aspects of ICT

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 298 hits
ReferencesLink to record
Permanent link

Direct link