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Network Media Logic: Some Conceptual Considerations
Universität Zürich.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.ORCID iD: 0000-0002-5097-6218
2016 (English)In: Routledge Companion to Social Media and Politics / [ed] A. Bruns, G. Enli, E. Skogerbö, A. Larsson & C. Christensen, New York: Routledge, 2016, 23-38 p.Chapter in book (Refereed)
Abstract [en]

In this chapter we revisit our concept of network media logic and further develop it in relation with political logics. The perspective of network media logic is useful to explain how social media platforms change political communication without resorting to technological determinism or normalization. By relating network media logic to both mass media logics as well as political logics we are able outline how these are distinctly different, while still overlapping in terms of how political communication is produced, distributed and used. In this chapter we pay particular attention to how ideals, commercial imperatives, and technological affordances differ in news mass media and on social media platforms in terms of media production, media distribution and media usage.

Place, publisher, year, edition, pages
New York: Routledge, 2016. 23-38 p.
National Category
Human Aspects of ICT
Research subject
Media and Communication Studies
URN: urn:nbn:se:uu:diva-244242ISBN: 113886076XOAI: oai:DiVA.org:uu-244242DiVA: diva2:788183
Available from: 2015-02-13 Created: 2015-02-13 Last updated: 2016-01-06

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Svensson, Jakob
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