Determinants of Organizational Mediatization: An Analysis of the Adaption of Swedish Government Agencies to News Media
2015 (English)In: Public Administration, ISSN 0033-3298, E-ISSN 1467-9299, Vol. 93, no 4, 1049-1067 p.Article in journal (Refereed) Published
This article seeks to explain why the media affect some governmental agencies more than others. We develop a measuring instrument for the mediatization of agencies; gauging how they adapt to the media. We analyse the effects of six potential explanations of mediatization: media pressure, organizational size and task, salience, geographic location, and management structure. The analysis is based on a comprehensive quantitative contents analysis of policy documents from all governmental agencies in Sweden. The results show that agencies' propensity to adapt to the media is mainly determined by their management structure rather than, as could have been expected, by media pressure. Organizations managed by career managers invest more in media management than those led by field-professionals. Our results suggest that agencies have substantial agency in terms of how they cope with the media and that mediatization refers to much more than passive adaptation by organizations.
Place, publisher, year, edition, pages
New Jersey: John Wiley & Sons, 2015. Vol. 93, no 4, 1049-1067 p.
Political Science (excluding Public Administration Studies and Globalization Studies) Communication Studies Business Administration
Research subject Political Science; Business Studies
IdentifiersURN: urn:nbn:se:uu:diva-246771DOI: 10.1111/padm.12184ISI: 000367352400013OAI: oai:DiVA.org:uu-246771DiVA: diva2:794123
ProjectsMediatization, Public Administration, Governance, News media
FunderSwedish Research Council, 2012-5350Swedish Research Council, E0150701