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Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
2016 (English)In: Corporate Reputation Review, ISSN 1363-3589, Vol. 19, no 1, 47-58 p.Article in journal (Refereed) Published
Abstract [en]

Concepts like reputation, recognition, legitimacy, visibility, image, popularity, trust and others are frequently used in describing how successful an organization's communication has been in describing properties and qualities of its activities. In this paper we seek to schematically address some of these concepts as they often appear in current communication/PR, organizational and sociological research to examine what qualities and criteria these concepts tend to refer to. By way of situating our discussion in a broader context of how a neo-institutional perspective understands organizational performance, we seek to identify and suggest some of the central qualities of the most popular concepts. We combine then the different qualities these concepts invoke and suggest a model that can be used in a more accurate discussion of an organization's communication.

Place, publisher, year, edition, pages
2016. Vol. 19, no 1, 47-58 p.
Keyword [en]
Corporate communication, assessment, reputation, legitimacy, ranking, recognition, status, image, visibility, celebrity, popularity, neo-institutional theory.
National Category
Business Administration Communication Studies
Research subject
Business Studies; Media and Communication Studies
Identifiers
URN: urn:nbn:se:uu:diva-246775DOI: 10.1057/crr.2015.25ISI: 000372584600004OAI: oai:DiVA.org:uu-246775DiVA: diva2:794137
Available from: 2015-03-10 Created: 2015-03-10 Last updated: 2016-05-11Bibliographically approved

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Pallas, JosefSvensson, Emma

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