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Rookies to the Stock Market
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.ORCID iD: 0000-0002-6418-326X
2015 (English)In: Eastern Finance Association 2015 Program April 8-11, New Orleans / [ed] Professor Daniel Bradley, 2015Conference paper (Refereed)
Abstract [en]

“Rookies tothe Stock Market”Martin Abrahamson*Working paper, please do not quote or publish, without permission from the author [Version,March2015]

This study focuses on individual investors entering the stock market “rookies”. A unique data set reflecting all individual investor holdings in Swedish stocks over the sample period 2004 to 2010 is used to examine portfolio preferences.Although the average shareholder is aging,the study shows signs of rejuvenation, since rookies are attracted to the stock market. The results show that the majority of the rookies choose one well-known company for their first stock market investment.The rookie characteristics show gender differences, where female rookies have lower income, are older but hold larger portfolios than their male equivalent.

Place, publisher, year, edition, pages
Keyword [en]
Finance, Investors, Behavior, Rookies, First Time Investors, Portfolio, Diversification
National Category
Business Administration
Research subject
Business Studies
URN: urn:nbn:se:uu:diva-253105OAI: oai:DiVA.org:uu-253105DiVA: diva2:812850
Eastern Finance Association 2015 Program April 8-11, New Orleans
Available from: 2015-05-20 Created: 2015-05-20 Last updated: 2015-05-20

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