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"I already give money to the Red Cross": Where is the revenue increase generated by nonprofit fundraising redirected from?
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Economics.
2015 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This thesis presents the results from two field experiments I have conducted. The purpose is to explore where the increase in revenue generated from the fundraising of nonprofits is redirected from. The two possible sources are that people donate less to other nonprofits or that people choose to donate their money instead of spending it on personal consumption. The relative size of these two potential causes, labeled the substitution effect and the expansion effect respectively, are measured in the two field experiments. The results from my investigation are inconclusive and call for further in-quiries. Specifically, a larger sample size seems needed in order to illuminate the actual circumstances.

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URN: urn:nbn:se:uu:diva-255405OAI: oai:DiVA.org:uu-255405DiVA: diva2:822037
Available from: 2015-06-16 Created: 2015-06-16 Last updated: 2015-06-16Bibliographically approved

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