uu.seUppsala University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Mediated Public Diplomacy: How the Russian English-language news network RT framed the ongoing tension between Russia and the West that ensued from the Ukrainian crisis
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
2015 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Mediated public diplomacy plays an important role in attaining foreign policy objectives by communicating with foreign audiences in order to establish a dialogue intending to inform and influence. The Russian state-funded global network RT serves as an important tool of Russian mediated public diplomacy. Its purpose is not only to cover major global events that are often missed by the Western mainstream media, but also to apprise an international audience of an alternative pro-Russian perspective. Interestingly, although there are a few researches analysing Moscow's efforts to rebrand its international image in the last decade, there has been very little work done giving a good insight into Russian media. This dissertation seeks to participate in the discussion about public diplomacy in general by applying the framing theory as a tool of mediated diplomacy. A qualitative analysis of 97 articles discussing the effects of international sanctions imposed on Russia in the aftermath of the escalation of the Ukrainian crisis, revealed a constructed pro-Russian narrative. Several strategies are pursued to convince its audience about the rightness of the Russian stance and gain support for the Kremlin's assertions. Finally, RT aims to wipe out the demonisation of Putin and its administration and counterbalance the penetration of the West in its sphere of influence.

Place, publisher, year, edition, pages
2015.
Keyword [en]
public diplomacy, mediated public diplomacy, framing theory, frames, RT, Crimean crisis, Ukrainian crisis, Russia
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:uu:diva-255582OAI: oai:DiVA.org:uu-255582DiVA: diva2:822788
Subject / course
Digital Media
Educational program
Master Programme in Social Sciences
Supervisors
Examiners
Available from: 2015-06-18 Created: 2015-06-17 Last updated: 2015-06-18Bibliographically approved

Open Access in DiVA

fulltext(692 kB)504 downloads
File information
File name FULLTEXT01.pdfFile size 692 kBChecksum SHA-512
596f43c40788ed8281b6a42dd7b95eb735b3602c781b16a20e8eee889d06a2b94b58e19732e397d35c635e280a4262eea7c82458539e7a34e7f79242a877fd62
Type fulltextMimetype application/pdf

By organisation
Media and Communication Studies
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 504 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 1409 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf