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Mediated Public Diplomacy: How the Russian English-language news network RT framed the ongoing tension between Russia and the West that ensued from the Ukrainian crisis
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
2015 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Mediated public diplomacy plays an important role in attaining foreign policy objectives by communicating with foreign audiences in order to establish a dialogue intending to inform and influence. The Russian state-funded global network RT serves as an important tool of Russian mediated public diplomacy. Its purpose is not only to cover major global events that are often missed by the Western mainstream media, but also to apprise an international audience of an alternative pro-Russian perspective. Interestingly, although there are a few researches analysing Moscow's efforts to rebrand its international image in the last decade, there has been very little work done giving a good insight into Russian media. This dissertation seeks to participate in the discussion about public diplomacy in general by applying the framing theory as a tool of mediated diplomacy. A qualitative analysis of 97 articles discussing the effects of international sanctions imposed on Russia in the aftermath of the escalation of the Ukrainian crisis, revealed a constructed pro-Russian narrative. Several strategies are pursued to convince its audience about the rightness of the Russian stance and gain support for the Kremlin's assertions. Finally, RT aims to wipe out the demonisation of Putin and its administration and counterbalance the penetration of the West in its sphere of influence.

Place, publisher, year, edition, pages
Keyword [en]
public diplomacy, mediated public diplomacy, framing theory, frames, RT, Crimean crisis, Ukrainian crisis, Russia
National Category
Media and Communications
URN: urn:nbn:se:uu:diva-255582OAI: oai:DiVA.org:uu-255582DiVA: diva2:822788
Subject / course
Digital Media
Educational program
Master Programme in Social Sciences
Available from: 2015-06-18 Created: 2015-06-17 Last updated: 2015-06-18Bibliographically approved

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